A digital wagering firm, Betano, controlled by Kaizen Gaming, has joined forces with Club Deportivo Serena, a Chilean soccer squad.

Betano is leveraging this collaboration to publicize its arrival in Chile. They recently commenced operations in Chile as part of their South American growth strategy. Last year, they also initiated operations in Brazil.

Betano will collaborate with Club Deportivo Serena to raise awareness of their brand among Chileans. They will serve as the primary sponsor of the team.

Panos Konstantopoulos, the chief marketing officer of Kaizen, stated, “Following our entry into Latin America, expanding into Chile was a wise choice for Betano. This strengthens our presence in the area.”

He further remarked, “This sponsorship demonstrates our unwavering commitment to the Chilean market. We are dedicated to supporting Chilean athletics and society.”

Cristian Contador, the head of Club Deportivo Serena, commented, “We are delighted that a prominent global brand has placed its trust in our club. This signifies that we are on the right track.”

Betano has secured numerous sponsorship agreements with teams across various sporting disciplines.

Within the realm of soccer, the Betano and Stoiximan brands have provided financial backing to Brazilian clubs Fluminense and Atlético Mineiro, Greek clubs Olympiacos and PAOK, Romanian clubs FCSB and Universitatea Craiova, and Cypriot clubs Apoel, Omonia, Apollon Limassol, and Pafos through Kaizen.

In the past month, Betano also secured a sponsorship agreement with Portuguese football giants Porto.

Furthermore, Betano has broadened its collaboration with Sporting CP of Lisbon, Portugal, to encompass the club’s Sporting CP Foundation program.

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