Charles Chadd, one of the creators of Good Life Plus, explains the company’s exhilarating rewards-driven subscription plan that’s disrupting the UK’s entertainment landscape.

**What’s the core concept?**

Good Life Plus aims to infuse a dash of excitement and a whole lot of enjoyment into daily routines. For a monthly subscription beginning at a very reasonable £11.99 (approximately $15), subscribers are entered into prize drawings every single day. We’re discussing everything from monetary awards of £1,000 to the opportunity to win a brand new Aston Martin sports vehicle!

However, it’s not solely about the high-value prizes. Good Life Plus subscribers also receive a plethora of exclusive benefits, such as price reductions on well-known brands like Zizis, Dominos, Pizza Hut, Hello Fresh, Beer 52, and many others. Consider it your VIP pass to savings on daily purchases and indulgences.

And there’s even more! Complimentary online films, free cinema passes, and even additional collaborations in development to bring members even more fantastic offers. Additionally, there’s a live broadcast every evening at 7 pm where you can observe the fortunate victors being selected and revealed – talk about an open and captivating method to cultivate a community!

We think our subscription offers fantastic benefits for a small monthly fee. We took inspiration from concepts like mail-in contests and raffles, but we thought those seemed outdated. You purchase a ticket, envision winning, but typically receive nothing. We understood we could improve, create something more interactive that rewarded individuals even if they didn’t secure the grand prize. That’s ‘Good Life Plus’ – simply being a subscriber means you’re already succeeding.

Furthermore, as our subscriber base expands, we can secure superior agreements with other businesses. Picture informing them, ‘We possess thousands of dedicated subscribers, are you able to provide them with a unique proposition?’ Numerous brands are keen on new clientele, so they’ll gladly extend discounts and advantages to our subscribers.

It’s the ideal scenario: you experience the excitement of a possible life-altering jackpot like a conventional lottery, but with the supplementary benefit of a rewards system. This distinctive fusion of rewards, contests, and memberships crafts something genuinely remarkable. You gain the anticipation of a potentially transformative victory, but with consistent interaction and perks. It’s a completely novel methodology.”

You previously stated that your business is shifting towards an entertainment-focused model. How do you perceive the relationship between ‘Best of the Best Plus’ and the world of gaming?

“Interestingly, we don’t classify as a gaming platform. However, there’s a definite intersection. ‘Best of the Best’ subscribers seek those small rewards – the excitement of victory. This mirrors the behavior of conventional lottery participants. I’ve observed numerous large gaming corporations rebranding as entertainment entities. The advantage of ‘Best of the Best’ lies in its genuine entertainment value. Upon registration, you’re presented with opportunities to win discounted meals at leading UK takeaways and restaurants, cinema passes, online film rentals, and much more.”

“Therefore, we don’t need to force it. We embody entertainment – yet there’s significant common ground between our user base and the gaming demographic. Looking ahead, if you examine the subsidiaries of major conglomerates like Flutter or Entain, none possess a membership-driven B2C venture. As we maintain our rapid growth trajectory, I believe we’ll become a highly appealing prospect.”

“Recently, you named David Craven as your new chairman. Could you elaborate on what you anticipate his tenure as CEO of Allwyn will contribute to ‘Best of the Best Plus’?”

“We’re incredibly enthusiastic about this appointment.”

His accomplishments are self-evident. He’s a force to be reckoned with! Taking the helm at Allwyn, he managed to secure the UK National Lottery agreement, wresting it from the grasp of Camelot – an organization that had held it for three decades. Many believed it was an insurmountable feat, a classic underdog story, particularly since Allwyn was virtually unheard of in the UK prior to this. Yet, they achieved it – a true testament to his guidance. I have no doubt he will achieve remarkable things in this role. His passion for this sector is undeniable, possessing a wealth of expertise and understanding in the realm of gaming and leisure. From the moment we discussed our product and aspirations, he was convinced. Joining our ranks was a clear and easy decision for him. Bringing him on board is a major win – we are absolutely delighted to have him.

Our aim is to disrupt the status quo, to present an offering with genuine longevity, something that provides value even if you don’t strike it rich. That is the essence of Good Life Plus.

And while we’re on the topic of disruption, your IPO is slated for December. What has the response been like from the investment community regarding your advancements over the last year?

We’ve received phenomenal backing, particularly from industry titans such as Victor Chandler of BetVictor and Mark Blanford of Sportingbet. Their reputations precede them. Victor has been a supporter since our inception, back when we had a mere 3,000 subscribers. He recognized the potential early on, and his wisdom has been indispensable. He transformed BetVictor into a behemoth before moving on. And Mark joined us in December with a substantial investment. Having their support is a resounding endorsement.”

He graced us with his presence once more in the month of February. Observing our squad and procedures up close, he was taken aback by our expertise and the accomplishments we had already attained. It’s no shock that he opted to inject even more capital. The sum he’s contributing is a massive display of faith, not solely in our team, but in the entirety of the sector. This holds particular weight given his background. He’s a titan in the field, profoundly versed in gaming, and his backing is authentic. We’re incredibly fortunate to have him as part of the team, and we genuinely trust this alliance will be revolutionary.

As the pioneering social media sweepstakes entity to debut on the stock market, how has that journey been thus far, and what aspirations do you hold for the remainder of the year?

To be frank, entering the public domain has been invigorating. The expansion we’ve witnessed has been extraordinary, and that sort of swift advancement is always exhilarating. We’ve acclimated effectively, and I believe it’s been a truly favorable ordeal overall. A decade past, consumers might have harbored doubts, uncertain if an organization like ours would genuinely fulfill its commitments. However, the sweepstakes realm has evolved. Going public showcases our openness. We undergo audits, we possess robust corporate governance – these elements are crucial to both investors and consumers. It’s a monumental stride in cultivating trust and stability for our enterprise.

They held immense hope for the times ahead. Should their expansion continue at this pace, they firmly believed that within the coming two years, they would be among the highest achievers on the London Stock Exchange.

Their subscription framework truly differentiated them within the gaming industry. Few companies employed such a model, and they viewed it as revolutionary. It was a truly exhilarating period for them!

What distinguished Good Life Plus? It was a combination of factors. Firstly, they possessed an exceptional team, boasting prominent figures like David Ivy, the founder of Dotdigital – a tremendously successful venture. They also had John Gordon, the head of Incentive Games, a global force in the complimentary games market.

However, beyond the team, it was about the offering itself. They were not simply another gambling enterprise. Their focus on amusement set them completely apart.

And they were not hesitant to promote their free options. They proclaimed them loudly! They desired people to sample their services without charge, believing that once they did, they would recognize the worth of their paid membership and conclude, ‘Actually, that’s a rather agreeable arrangement.”

Dont hesitate to become a part of our team! Our information repository is expanding at an unprecedented rate, and your contribution could propel us to remarkable achievements!”