A prominent online sports wagering company, Better Collective, recently acquired the Danish soccer news outlet Tipsbladet.dk for a substantial €6.5 million (approximately $6.9 million). This strategic maneuver demonstrates their strong commitment to leading the Danish market.

This acquisition holds significant weight for Better Collective. By incorporating Tipsbladet into their portfolio, they are capturing a considerable portion of the Danish sports media sphere. The transaction, amounting to €6.5 million in direct payment (no financing involved!), will be executed in phases. Better Collective intends to finance the entire acquisition using existing funds and anticipates a minimal effect on their 2024 earnings (projecting an EBITDA multiple below 5x). Furthermore, their financial targets for 2023 remain unaffected.

Tipsbladet is not a newcomer to the industry. They have maintained a reputable standing in sports media for 75 years, transitioning from a traditional print publication to a modern digital platform. Effective October 2nd, 2023, they will formally join the Better Collective group, functioning as a subsidiary from their headquarters in Denmark.

Jesper Søgaard, the visionary co-founder and CEO of Better Collective, expressed enthusiasm about the acquisition. “Tipsbladet has served as the primary source for Danes seeking high-quality football reporting for decades,” he stated. “We are delighted to welcome them to our team.”

Henrik Stegger Nielsen, the previous proprietor of Tipsbladet, added: “Since assuming ownership of Tipsbladet in 2007, my objective has been to establish it as a flourishing, enduring enterprise. Having accomplished this, I am certain that Better Collective is the ideal entity to assume leadership.”

I am certain the publication’s new management will elevate Tipsbladet to greater success. Their drive and skills are precisely what this storied magazine requires to achieve new milestones.

A cornerstone of Scandinavian football since its inception in 1948, Tipsbladet, and its digital counterpart, tipsbladet.dk, have become the go-to online resource for millions of football devotees. With its extensive news coverage, insightful articles, game previews, wagering advice, video content, and data breakdowns, it’s no surprise that tipsbladet.dk draws in approximately 6.8 million monthly visitors and maintains a social media presence exceeding 1.1 million followers.