BetUK Named Title Sponsor of All-Weather Championships in Landmark Deal
LeoVegas well-known online wagering platform, BetUK, has obtained the title sponsorship for the All-Weather Championships over the coming years.
This noteworthy agreement coincides with the series’ upcoming 10th anniversary. BetUK will collaborate with Arena Racing Company (ARC), securing promotional rights for an impressive 600 races across the next three years.
The partnership ensures significant visibility for BetUK’s branding throughout the championship. Imagine marathon, middle-distance, and sprint contests at ARC’s All-Weather tracks during the winter season. It’s important to mention that ARC oversees four of the UK’s six all-weather courses: Southwell, Wolverhampton, Lingfield Park, and Newcastle.
Anticipate prominent displays of BetUK banners and advertisements at these venues, with their logo integrated into all race day materials. Furthermore, BetUK gains naming rights for every single race within the series.
“This represents a substantial sponsorship opportunity for us, and identifying the appropriate partner and a top-tier series that resonates with the BetUK brand was paramount,” stated Chris Welch, Chief Commercial Officer at LeoVegas Group. “The All-Weather Championships have evolved into a pivotal element of the British horse racing schedule, and we are delighted to participate in their 10th season,” added David Atkin, Managing Director of ARC.
“We are delighted to have BetUK join us as a sponsor for the tournament. Their substantial backing of the short, mid-length, and long-distance competitions is greatly valued.”
This thrilling ten-day spectacle commences tomorrow, Tuesday, October 18th, at Newcastle Racecourse.
