Betsson Acquires KickerTech to Bolster Sports Betting Prowess
A prominent online gaming entity, Betsson, is strategically enhancing its sports wagering capabilities. They are procuring a controlling interest (80%) in KickerTech, a firm recognized for its proficiency in sports betting technology.
This acquisition holds significance for several reasons. Firstly, it grants Betsson access to KickerTech’s robust odds algorithms, trading software, and other sports betting resources. Secondly, it enables Betsson to leverage KickerTech’s established customer network and broaden its presence within the B2B sector.
The transaction is estimated at €14 million and will be disbursed in installments. Betsson’s Chief Executive, Pontus Lindwall, perceives this as a crucial move in strengthening their standing as a dominant force in both the consumer and enterprise segments of the sports wagering industry.
We were delighted to bring our latest team members and customers into the Betsson fold.” This purchase follows a record-setting third quarter for Betsson, which the organization proudly declared as their most prosperous quarter to date.
