Betano Secures Prime Shirt Sponsorship with FC Porto in Multi-Year Deal
Betano, a sports betting company, and FC Porto have partnered in a sponsorship agreement that will display the brand prominently on the club’s renowned shirts. This substantial collaboration, spanning four seasons, underscores Betano’s dedication to the Portuguese football powerhouse.
George Daskalakis, Chief Executive Officer of Kaizen Gaming, the driving force behind Betano, conveyed his excitement, emphasizing FC Porto’s worldwide recognition and the significance of this alliance for the company. He stressed the value of enduring partnerships, viewing this accord as a testament to Betano’s commitment to Portuguese football.
Similarly, FC Porto’s President, Jorge Nuno Pinto da Costa, highlighted the club’s dedication to collaborating with top-tier brands. He perceives the expanded partnership with Betano, already the club’s official betting partner since the 2021/22 season, as a logical progression, reflecting their shared pursuit of greatness both within and beyond the pitch.
This Lusitanian telecommunications firm additionally provides financial backing to other elite soccer organizations within the nation, such as Sporting Lisbon and Benfica.
Their endorsement roster is overseen by Kaizen Gaming, a prominent entity in the European and South American digital sports wagering sector, via its Betano and Stoiximan brands. They are gaining recognition by collaborating with major teams like Fluminense and Atlético Mineiro in Brazil, Universidad de Chile and La Serena in Chile, Universitatea Craiova and FCSB in Romania, and Olympiacos and PAOK in Greece.
