Lance! Betting Partners with Affili8 for Brazilian Market Expansion
A new Brazilian sports wagering platform, Lance! Betting, has teamed up with Affili8, a UK-based marketing firm specializing in iGaming, to handle their SEO requirements in the Brazilian market.
This venture is a collaboration between Kambi, a top sports betting technology supplier, Eyas Gaming, a seasoned iGaming operator, and Lance!, a prominent Brazilian media company with a vast audience of 15 million users across Latin America. Kambi will furnish the technological foundation, Eyas will oversee the brand’s operations, and Lance! will utilize its media influence to boost the brand’s presence.
Adam Joseph, COO of Eyas, conveyed his trust in Affili8, stating their contentment with the agency’s work over the preceding three years and their conviction in Affili8’s capacity to mirror their UK triumphs in Brazil.
Chris O’Rourke of Affili8 expressed enthusiasm, emphasizing the vast possibilities within the Brazilian market and their goal to position Lance! Betting as a dominant brand in the area. He acknowledged the market’s early stage following regulation and Affili8’s own expansion since its founding during the global health crisis. O’Rourke also indicated their intentions for growth, suggesting potential acquisitions in the digital marketing sphere valued up to £1 million.
Their goal is a challenging income objective of three million yuan in the coming year.”
